United Group, the parent company of Nova, is expanding its footprint in the Greek market through the establishment of United Group Greece, Naftemporiki reports.

This new entity will focus on providing consulting services and managing critical infrastructure, specifically targeting sectors such as data centers.

According to Nova sources, the new company—a wholly-owned subsidiary of United Group Luxembourg—aligns with the Group’s broader strategy to prioritize EU markets where it already maintains a presence. The move underscores a commitment to the Greek market, which the Group identifies as offering significant investment and growth potential.

Nova representatives have once again dismissed reports linking the formation of United Group Greece to a potential divestment of Nova. They emphasized that the telecommunications provider remains fully committed to its existing business plan and long-term growth trajectory.

Despite frequent speculation regarding a sale, no such plans have been confirmed. Rumors are linked, on the one hand, to the mobility recorded in the telecommunications market after PPC’s entry into optical fiber services and, on the other hand, to the investment profile of the parent company. The main shareholder of United Group is the investment fund BC Partners, headed by Nikos Stathopoulos, which, as is customary in such schemes, seeks to divest from its holdings after a certain period of time.

The Group’s expansion follows the February launch of Vertizon, a construction-focused spin-off of United Fiber. Vertizon’s activities include large-scale infrastructure projects, underground and aerial network deployment, as well as electrical installations for residential, commercial, and industrial properties.

United Fiber itself was established in 2022 following a partial demerger of the fiber optic network (NGA) division from Wind (now integrated into Nova), covering the design, implementation, maintenance, and operation of high-speed networks.

Regarding its operational scope, the company is authorized to provide management services, scientific and technological R&D, business organization, and strategic planning as well as development and general consultancy for enterprises and organizations.

The company’s initial share capital has been set at 4.5 million euros, fully covered by United Group Luxembourg. The capitalization is considered particularly substantial for a newly established entity, signaling a strong financial commitment to its Greek operations.