Merzigo, one of the world’s leading premium video monetization companies, has entered into a deal with Banijay Rights, the global distribution arm of media and entertainment powerhouse Banijay Entertainment. The agreement is designed to optimise and monetise select titles from the leading distributor and scale these globally.

Under the deal, Merzigo will optimize the digital presence of select titles from Banijay Rights’ portfolio of some of the world’s most recognizable TV shows and formats, driving audience growth and engagement across YouTube and Facebook, by leveraging their data-driven insights and mastery in premium content optimization.

Valerio Motti, Managing Director, EMEA, Merzigo, said: “Banijay Rights’ catalogue includes some of the most iconic and globally loved entertainment programming of all time. Our agreement with Banijay Rights, which features YouTube channels such as MasterChef Universe, Mr Bean TV and Survivor Official TV, reflects the shared belief that premium content deserves premium presentation. By applying Merzigo’s advanced technology, analytics, and expertise, we’ll enhance discoverability and engagement, unleashing these properties’ full potential in the digital space.”

As part of the agreement, Merzigo will employ its proprietary content optimisation and management tools to curate, enhance, and strategically distribute Banijay Rights’ content across multiple digital platforms. This will include the creation of compilation and highlight content, alongside enhancements in thumbnails, localization, dubbing and resolution optimization – to maximize audience retention and monetization.

Shaun Keeble, VP Digital, Banijay Rights, said: “Our content has a truly global legacy, and this deal supports our ambition to thrive within the rapidly evolving digital content space. By refreshing how our content is curated and delivered, we can extend the reach of these beloved programs, enhance the viewer experience, and secure sustained growth for our catalogue well into the future.”