To enrich its offerings, A1 Group is starting to include YouTube Premium in the portfolio, starting with A1 Croatia as of February , 2026. More A1 markets will follow in the near future, the telecom giant announced.

This strategic partnership with Google adds value, which is highly relevant for customers and directly addresses the needs of users seeking a premium, simple, and flexible digital experience – without ads.

A1 Group continuously expands its services across the footprint, offering connectivity, content and digital entertainment. Longterm partnerships e.g. with Netflix, SkyShowtime and now with YouTube Premium underline the successful strategy of developing relevant and innovative services with added value for the users.