Friend MTS, the number one anti-piracy provider and video cybersecurity partner in entertainment, media and sports, today announced that VOYO, PRO TV’s rapidly expanding streaming platform in Romania, has chosen to partner with Friend MTS to combat piracy and protect the value of its content investments in live sports, local content and VOD.

VOYO recently won the broadcast rights in Romania for the English Premier League (EPL). With backing from CME, VOYO has ambitious growth plans, built on investments in premium sports and locally produced fiction. To support this strategy, VOYO required a robust solution to combat piracy and protect the value of sports and media rights.

VOYO chose Friend MTS’ watermarking and global monitoring solutions for their proven effectiveness in fighting piracy, their technology excellence, and (its long-standing partnership with the EPL dating back to 2015). VOYO’s selected solution uses robust watermarking technology that overlays unique identifiers onto each stream, enabling precise tracking and identification of the source behind unauthorised redistribution. Real-time detection and rapid response capabilities make it easy for VOYO to swiftly identify and address illegal sharing across any platform.

“We looked at a number of anti-piracy providers and Friend MTS stood out for its strong track record and deep expertise in securing high value sports content,” said Vlad Stanilescu, Digital Director at PRO TV, in charge of VOYO. “The decision to deploy FMTS underscores our commitment to use the most effective piracy mitigation measures. We now have confidence that our current and future content investments are being protected while we focus on delivering a high-quality viewing experience to our subscribers.”

Shane McCarthy, CEO, Friend MTS, said, “We are seeing a trend of streaming providers investing in premium sports to accelerate their growth plans, and they are turning to us to protect those investments. Many forward-looking companies like VOYO are increasingly aware of the financial damage sports piracy inflicts on the industry and are recognizing that a clear anti-piracy strategy is critical to securing the investments they are making into premium content. We’re extremely pleased to be partnering with VOYO and helping them safeguard their content and their revenue.”