Talpa Studios' hit quiz show The Floor is set to make its debut in both Estonia and Latvia, the distributor announced yesterday.

In Estonia, the show will premiere on TV3 (as CEETV reported first) with 60 daily episodes, while in Latvia, a 12-episode weekly version will also air on TV3, part of the same media group. Both versions will be produced by ELITAZ in a newly developed Baltic hub, set up to service productions across the Baltic region.

Now sold in 24 territories, the format has struck a chord with audiences worldwide thanks to its clever gameplay, bold visual identity, and remarkable adaptability to any local market.

Sebastian van Barneveld, Director Global Distribution at Talpa Studios said: “We’re excited to add Estonia and Latvia to the ever-growing list of international versions. The Floor was recently named ‘Format of the Year’ by K7 Media, and we’re also seeing renewals being confirmed across multiple territories. It’s an undeniable success, and we’re eager to see where the format travels next.”

Gediminas Jaunius, ELITAZ’ Chief Producer, added: “We’re incredibly proud to bring The Floor to the Baltics and to do so from our own brand-new hub in Lithuania. This format is a perfect match for our region: smart, dynamic, and full of energy. We look forward to seeing audiences in Estonia, Latvia and beyond embrace this global phenomenon.”