As CEETV has reported on numerous occasions, the Estonian quiz format 15 Questions has not only conquered its home market but also neighboring Latvia. The latest analysis from the Baltic country shows that the show has helped to significantly increase the overall results of 360TV since its premiere in fall 2024.

Thus, between Sept. 2, 2024, and March 11, 2025, which is a total of 116 days, 15 Questions was the No.1 broadcast on 360TV for 77 days, and the second-ranked show of the day for 29 days. This year, the format has been performing even better with 32 days on top of 360TV's chart out of a total of 36 (3 more days No.2, and just one – No.3).

In the first third of March, 15 Questions averaged 5.5% share which compares to 5% share in February and 3.2% share during the show's first month on air in Latvia – September 2024.

In the meantime, 360TV's market share among all viewers has improved from 2.5% share in September 2024 to 2.7% share in February 2025. In 2024, the channel's average was 2.2%.

The show airs in the daily 19.30-20.15 slot on 360TV.

CEETV reminds that 15 Questions was among the finalists of PITCH & PLAY LIVE! 2023 – the contest for original CEE formats, co-organized by NATPE Budapest and CEETV.

TVBIZZ Group is the proud partner of Estonia's Kanal 2 in the effort to roll out the format on the international market. Negotiations are currently underway with four more countries. So, stay tuned for more!