METZ, Germany's iconic home appliance brand established in 1938, announced yesterday that it has entered the Smart TV market in Bulgaria and Romania.

Currently, METZ offers a comprehensive range of smart TVs featuring advanced OLED, Mini LED, QLED, and LED technologies, with diverse TV series designed to meet the varied needs of consumers.

The Onda series, a luxury line, integrates a built-in soundbar and a 2.1.2 Atmos sound system for immersive audio. The QLED+ series, featuring METZ's exclusive QLED technology, excels in lifespan, brightness, and reflectivity, delivering vivid visuals. Designed for a stylish lifestyle, the Lifestyle series includes the portable TV for on-the-go entertainment and the Frame+ TV, which adds artistic elements to quality living. The Eye Care series, equipped with anti-flicker and blue-light reduction technology, ensures comfortable long-term viewing.

"The Bulgaria consumer electronics market, particularly when it comes to TVs, is well-developed and intensely competitive," said Petar Stoynev, METZ's Sales Director for Bulgaria. "But we are confident in our commitment to superior quality and exceptional performance, meeting the high standards demanded by European users."

"The Romania consumer electronics market, particularly when it comes to TVs, is well-developed and intensely competitive," said Marian Bucur, METZ's Sales Director for Romania. "But we are confident in our commitment to superior quality and exceptional performance, meeting the high standards demanded by European users."